Topic: data activation
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Unlocking AI Insights: Your Activation Strategy
Marketers are inundated with data but struggle to activate it effectively due to integration challenges and data silos, with 66% of leaders citing this as their top martech issue. The volume of data has surged by 230%, yet many marketers lack time for analysis and nearly 40% of organizations oper...
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Why Context Is the New King in the Age of Data Overload
Context is becoming the critical differentiator in marketing technology, as it transforms raw data into meaningful relationships and experiences. Contentstack's Agent OS platform emphasizes context management, integrating data, content, and brand intelligence for real-time, personalized user enga...
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Commvault Launches Data Rooms to Link Backup Data with AI
Commvault's Data Rooms provide a secure environment for businesses to connect backup data to AI platforms and data lakes, bridging data protection with activation while minimizing risk. The solution addresses challenges in data accessibility and trust by offering built-in governance, automated cl...
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The CDP Era Has Ended: What's Next?
The initial vision for Customer Data Platforms (CDPs) has often failed due to integration challenges and unrealized real-time activation, prompting a shift toward more flexible, composable data architectures. The emergence of AI and modern data frameworks is enabling genuine one-to-one customer e...
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StackAdapt Launches All-in-One Martech Suite
StackAdapt has launched an integrated martech suite combining email marketing, first-party data activation, and programmatic advertising into a unified platform to streamline multi-channel campaign management. The platform bridges gaps between paid and owned media by using real-time behavioral tr...
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Unlock Unforgettable Customer Experiences with AI and Data
Truly memorable customer experiences require a human-centric strategic vision, as technology and data are only effective when guided by clear processes, with organizational obstacles often being more significant than technological ones. The primary challenges in leveraging data and technology inc...
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Transform Your Data into Actionable Insights
Marketers face significant challenges with fragmented and siloed data, making it difficult to integrate and utilize effectively for actionable insights. Harmonizing data from various sources can unlock deeper customer intelligence, enabling better segmentation, pattern recognition, and journey ma...
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David Jones Urges Full Business Integration of Data Analytics
David Jones is integrating data analytics into its operations by creating an internal data community and appointing data business partners to ensure investments in Snowflake yield measurable business outcomes. The company is shifting from technology-driven data initiatives to a focus on activatio...
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Co-Create Your AI-Powered Customer Journey
Brand-consumer interaction is shifting from rigid marketing funnels to AI-powered customer journey orchestration, creating fluid ecosystems that adapt to individual needs and merge digital and physical touchpoints. AI-driven platforms analyze behavioral cues to predict optimal next steps, enablin...
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The Heart of Your AI-Powered Martech Stack
Data and AI are now central to marketing strategy, with the focus on choosing a core component for the martech stack to prepare for an AI-driven future. The expanding martech ecosystem, with over 15,000 solutions, faces integration and data silo challenges, highlighting the need for a central app...
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