Topic: martech challenges
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Unlocking AI Insights: Your Activation Strategy
Marketers are inundated with data but struggle to activate it effectively due to integration challenges and data silos, with 66% of leaders citing this as their top martech issue. The volume of data has surged by 230%, yet many marketers lack time for analysis and nearly 40% of organizations oper...
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Unlock Unforgettable Customer Experiences with AI and Data
Truly memorable customer experiences require a human-centric strategic vision, as technology and data are only effective when guided by clear processes, with organizational obstacles often being more significant than technological ones. The primary challenges in leveraging data and technology inc...
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Unlock AI's Potential by Fixing Data Access
Marketers face a major barrier in disconnected data systems, which prevents effective AI deployment despite their enthusiasm for its potential. A significant gap exists between ambition and execution, with 95% of marketers struggling to target audiences and three-quarters of tech issues stemming ...
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