Topic: daily budget

Sort by: Relevance | Date
  • Google Ads Budget Changes: How Spend is Managed
    January 8, 2026
    88%

    Google Ads Budget Changes: How Spend is Managed

    Google Ads uses an average daily budget to calculate a monthly spending cap, but can spend up to double the daily amount on high-demand days, balancing with lower spend later to stay within the monthly limit. Mid-month budget adjustments create a "step change," recalculating the monthly limit by ...

    Read More »
  • Google Expands PMax Total Campaign Budgets Globally
    November 14, 2025
    85%

    Google Expands PMax Total Campaign Budgets Globally

    Google has introduced a total campaign budget option for Performance Max campaigns, now available globally, allowing advertisers to manage spending more intuitively. This feature eliminates the need for manual average daily budget calculations, offering more precise control and reducing the risk ...

    Read More »

Related Topics

google ads (2) ppc management (2) seasonal promotions (1) performance planner (1) Global Rollout (1) financial planning (1) campaign planning (1) budget pacing (1)