Topic: cross-channel strategy
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The PPC Skills AI Can't Replace
Modern PPC professionals act as strategic consultants, focusing on solving complex business challenges and leveraging skills in business strategy and financial analysis, rather than just managing campaigns. High-level consulting requires a deep understanding of business economics, such as profit ...
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Agentic AI vs. Marketing Automation: Key Differences Explained
Agentic AI represents a fundamental shift from basic automation, acting as an autonomous, strategic partner that proactively plans, executes, and optimizes marketing campaigns with a high degree of independence. These systems continuously learn from data to handle comprehensive tasks like content...
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Boost Your ROAS Like La Maison Simons
La Maison Simons shifted from rigid, category-based ad campaigns to a dynamic, performance-driven segmentation strategy, grouping products by metrics like ROAS and automatically moving them between segments like "Stars" and "Zombies." This approach, coupled with a shortened 14-day data analysis w...
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