Topic: post-click experience

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  • Black Friday 2025: Higher Prices, Same Hype
    December 3, 2025
    87%

    Black Friday 2025: Higher Prices, Same Hype

    Digital advertising costs rose significantly during Black Friday 2025, with overall spend increasing by about 17%, while total impressions declined, making visibility more expensive. Despite higher costs, user engagement remained strong, with click-through rates and total clicks increasing, indic...

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  • PPC Pulse: AI Insights, Cyber Monday Trends & New Google Tools
    December 5, 2025
    70%

    PPC Pulse: AI Insights, Cyber Monday Trends & New Google Tools

    AI-powered ad tools like Google's AI Max are evolving to interpret broader user intent, making thoughtful campaign structure and keyword strategy essential for maintaining control and predictable performance. Early Cyber Monday data shows strong consumer engagement with increased ad spending and ...

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market competition (1) Lead Generation (1) ai max (1) Data analysis (1) performance max (1) ppc performance (1) brand control (1) conversion optimization (1)