Topic: cross-channel optimization
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Master Performance Max: A Step-By-Step Guide to Regain Control
Google Performance Max campaigns often lack transparency, causing top-selling products to dominate the budget while new or underperforming items remain unseen, which wastes potential. The solution is to segment campaigns by performance into three dynamic groups—Star Products, Zombie Products, and...
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Master Google Ads Performance Max Reporting
Google Ads Performance Max now offers channel-specific reporting, providing detailed insights into performance across Search, YouTube, Display, and other channels to aid data-driven optimizations. The reporting includes interactive dashboards, breakdowns by ad format, and a detailed distribution ...
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