Topic: roas targets

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  • Google's Performance Max Gets New Smart Bidding Exploration Tool
    September 18, 2025
    90%

    Google's Performance Max Gets New Smart Bidding Exploration Tool

    Google has introduced Smart Bidding Exploration for Performance Max campaigns, allowing more flexible return on ad spend targets to capture additional conversions. Early tests show an 18% increase in unique converting queries and a 19% rise in total conversions, though some experts caution it may...

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  • Master Performance Max: A Step-By-Step Guide to Regain Control
    January 22, 2026
    85%

    Master Performance Max: A Step-By-Step Guide to Regain Control

    Google Performance Max campaigns often lack transparency, causing top-selling products to dominate the budget while new or underperforming items remain unseen, which wastes potential. The solution is to segment campaigns by performance into three dynamic groups—Star Products, Zombie Products, and...

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performance max (2) data-driven decisions (1) budget allocation (1) ai automation (1) new product launches (1) incremental conversions (1) cross-channel optimization (1) conversion optimization (1)