Topic: roas targets
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Master Performance Max: A Step-By-Step Guide to Regain Control
Google Performance Max campaigns often lack transparency, causing top-selling products to dominate the budget while new or underperforming items remain unseen, which wastes potential. The solution is to segment campaigns by performance into three dynamic groups—Star Products, Zombie Products, and...
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Google's Performance Max Gets New Smart Bidding Exploration Tool
Google has introduced Smart Bidding Exploration for Performance Max campaigns, allowing more flexible return on ad spend targets to capture additional conversions. Early tests show an 18% increase in unique converting queries and a 19% rise in total conversions, though some experts caution it may...
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