Topic: cross-channel attribution

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  • Unlock Growth: Why SEO & PPC Teams Need Shared Standards
    October 29, 2025
    76%

    Unlock Growth: Why SEO & PPC Teams Need Shared Standards

    SEO and PPC should be viewed as interconnected partners rather than adversaries, with mutualistic collaboration leading to sustainable growth and efficiency. Practical implementation includes shared accountability, data exchange, and technical standards, which reduce acquisition costs and enhance...

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  • Marketers' Trust in Measurement Stagnates
    October 21, 2025
    76%

    Marketers' Trust in Measurement Stagnates

    Marketers' confidence in performance measurement tools has stalled, with many reporting no improvement or a decline in trust, and internal skepticism often leads colleagues to question the validity of reported metrics. Key obstacles to precise measurement include siloed and incomplete data, chall...

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