Topic: conversion volume
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Ditch Cost Per Conversion: Measure This Instead
Focusing solely on cost per conversion can limit growth, as the primary goal should be achieving a required volume of conversions, with cost being a secondary consideration. Efficiency metrics can be misleading, similar to an apple orchard where minimizing cost per apple leaves most of the crop u...
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PMax vs. Standard Shopping: When to Choose Which
Performance Max's automated, broad-reach approach can be detrimental for businesses with complex sales cycles or low conversion volumes, as its algorithm requires substantial data to optimize effectively and may prioritize low-quality traffic. Standard Shopping campaigns offer superior strategic ...
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