Topic: continuous optimization
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Google Adds AI Agent Tools to Ads & Analytics
Google introduced advanced AI tools for digital marketing that actively assist in campaign management by suggesting improvements, implementing changes, and troubleshooting in real time. The AI agents can automatically optimize campaigns, generate themed ad groups, and analyze data to identify tre...
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Sustainable PPC Growth: Master the SCALE Framework for Success
Sustainable PPC growth requires a strategic framework like SCALE, focusing on stability, data-driven decisions, and disciplined execution rather than reactive adjustments. The SCALE framework involves five steps: stabilizing performance, capturing market intelligence, amplifying what works, layer...
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