Topic: content engineering
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From AI Mentions to Strategy: Mastering LLM KPIs
Large Language Models (LLMs) are replacing traditional search engines by providing synthesized answers, making brand mentions in these responses the new equivalent of clicks and requiring marketers to adapt their strategies. Marketers must track new KPIs such as mentions, sentiment, competitive s...
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From AI Mentions to Strategy: Mastering KPIs in the LLM Era
Marketers must adapt to AI-driven information platforms where brand visibility depends on inclusion in AI-generated responses, making presence in conversational outputs as critical as traditional search rankings. Key performance indicators now include mentions in AI answers, sentiment analysis of...
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Why Your Best Content Gets Ignored by AI
The "Utility Gap" describes a growing disconnect between content that is relevant and helpful for human readers and what AI models deem useful for generating answers, meaning a page can be excellent for people but ignored or misused by AI. AI systems, like those using retrieval-augmented generati...
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