Topic: ai-driven search

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  • Why Our PPC Agency Finally Embraced SEO
    June 22, 2025
    90%

    Why Our PPC Agency Finally Embraced SEO

    The agency transitioned from a PPC-only approach to integrating SEO, recognizing the need for a blended strategy due to AI's impact on search behavior. AI-powered tools like ChatGPT and Google's AI Overviews highlighted the importance of technical SEO, structured data, and machine-readable signal...

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  • SEO's AI Era: Skip Retrofitting, Start Commissioning
    July 10, 2025
    85%

    SEO's AI Era: Skip Retrofitting, Start Commissioning

    The digital marketing landscape is shifting as AI transforms search engines, requiring SEO professionals to be involved from the earliest planning stages for semantic clarity and machine-readability. SEO roles are evolving from reactive problem-solvers to strategic architects (Commissioning Autho...

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Related Topics

digital performance architecture (1) structured data (1) ai visibility (1) seo integration (1) ppc vs seo (1) performance-first seo strategy (1) technical expertise (1) roi-focused reporting (1)
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