Topic: clean data
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Data Agency Debunks Brand Community Myths
The article argues that clean data, while essential for accuracy and consent, cannot alone rebuild the fractured trust between brands and people, as the core issue is a deeper crisis of human connection that data was never designed to create. It identifies accumulated "debts"—like behavioral, opp...
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Data-Driven Marketing: A New Relationship
Data-driven marketing has prioritized metrics over genuine human connection, leading to disillusionment as it often fails to produce real outcomes like revenue growth or customer loyalty. The industry relies on "dirty data" and manipulative tactics, such as provoking emotional reactions and extra...
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