Topic: marketing ethics
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Data-Driven Marketing: A New Relationship
Data-driven marketing has prioritized metrics over genuine human connection, leading to disillusionment as it often fails to produce real outcomes like revenue growth or customer loyalty. The industry relies on "dirty data" and manipulative tactics, such as provoking emotional reactions and extra...
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Brands in 2026: Less Digital, More Real-World Connection
Marketers must master a dual strategy: reinvigorating genuine in-person brand experiences to combat digital fatigue and strategically adapting to a world where AI agents increasingly guide consumer discovery and decisions. There is a strong resurgence in physical engagement, with 70% of marketers...
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