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January 13, 2026

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Data Agency Debunks Brand Community Myths

The article argues that clean data, while essential for accuracy and consent, cannot alone rebuild the fractured trust between brands and people, as the core issue is a deeper crisis of human connection that data was never designed to create. It identifies accumulated "debts"—like behavioral, opp...

Data-Driven Marketing: A New Relationship

Data-driven marketing has prioritized metrics over genuine human connection, leading to disillusionment as it often fails to produce real outcomes like revenue growth or customer loyalty. The industry relies on "dirty data" and manipulative tactics, such as provoking emotional reactions and extra...

Unlocking AI Insights: Your Activation Strategy

Marketers are inundated with data but struggle to activate it effectively due to integration challenges and data silos, with 66% of leaders citing this as their top martech issue. The volume of data has surged by 230%, yet many marketers lack time for analysis and nearly 40% of organizations oper...