Topic: brand community
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Data Agency Debunks Brand Community Myths
The article argues that clean data, while essential for accuracy and consent, cannot alone rebuild the fractured trust between brands and people, as the core issue is a deeper crisis of human connection that data was never designed to create. It identifies accumulated "debts"—like behavioral, opp...
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Trust Is the New Marketing Moat
AI is compressing the consumer decision journey, forcing brands to shift their competitive advantage from visibility and price to building deep human connections like loyalty, trust, and belonging. True loyalty and trust act as powerful barriers against AI, as they are built on emotional reassura...
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