Topic: channel optimization
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Scale Your Content Reach with Multi-Channel Distribution
Multi-channel content distribution is a strategic approach that amplifies core content across diverse platforms simultaneously, moving beyond reliance on a single channel to maximize reach and directly attribute revenue to marketing efforts. The process involves creating a substantial core piece ...
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Boost Your Marketing Efficiency: Calculate & Improve Your Ratio
The Marketing Efficiency Ratio (MER) is a key metric that provides a holistic, high-level view of overall marketing performance by comparing total revenue to total marketing spend. Unlike tactical metrics like ROAS, MER measures the aggregate impact of all marketing activities and is crucial for ...
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Master These 5 Marketing Strategies Before 2026
The marketing landscape requires a data-driven shift from intuition to focusing budgets on high-performing channels that align with modern consumer conversations. Businesses must optimize high-intent, conversational channels like phone calls and texts, which are rich with qualified leads but ofte...
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