Topic: campaign data

  • Google Ads PMax Placements Now Visible in Reports

    Google Ads PMax Placements Now Visible in Reports

    Google Ads has made Performance Max campaign placement data visible, providing marketers with clear insights into where ads appear across Google's network, transforming an opaque process into a transparent analytics tool. This update allows advertisers to see detailed placements across channels l...

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  • Track Pinterest Ads in Google Analytics

    Track Pinterest Ads in Google Analytics

    Businesses can now integrate Pinterest Ads data into Google Analytics for a unified view of cross-channel campaign performance, though careful setup is needed to avoid data duplication. The import retrieves up to 24 months of historical campaign data from Pinterest, but advertisers must remove an...

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