Topic: campaign control
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Google Expands Performance Max with New Controls and Reporting
Google's Performance Max update introduces new controls like audience exclusions, allowing advertisers to prevent ads from reaching specific segments to improve targeting efficiency. The update provides more detailed budget projection data, offering better forecasting tools for strategic financia...
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How Landing Page Images Boost Google PMax Ad Performance
Google Ads now provides a preview of how landing page images will be automatically transformed into ad creatives for Performance Max campaigns before launch, offering greater transparency and strategic oversight. This feature allows advertisers to see exactly which website images, like banners or...
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Master Feed-Only Performance Max Campaigns
A feed-only Performance Max campaign is a strategic workaround that forces Google's automated system to prioritize high-intent Shopping ads by removing all other creative assets, offering advertisers more control over bottom-funnel investment. This approach requires meticulous setup, including a ...
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Google Ads AI: When to Trust It and When to Be Cautious
Google Ads has evolved into an AI-driven ecosystem that improves efficiency but requires strategic oversight to balance automation with human judgment. Automated bidding strategies and custom rules can be reliable with sufficient data and clear parameters, while features like Recommendations and ...
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Google Ads Tactics to Abandon in 2026
Google Ads is shifting towards automation, reducing the effectiveness of detailed manual control and making certain long-standing PPC tactics less relevant. Strategies like relying heavily on phrase match keywords and using GA4 as the primary conversion action for Smart Bidding are becoming obsol...
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