Topic: campaign budgets

December 3, 2025

Master AI-Powered Paid Media Budgets

Effective budget management requires strategic allocation across channels, with the total budget serving as the starting point; larger budgets allow for testing new channels, while smaller ones should avoid being spread too thin to ensure platform learning efficiency. Budget decisions must consid...

Maximize Your Google Ads Budget with Smart Investment Strategy

Google Ads has introduced a new feature that encourages advertisers to create investment strategies for campaigns limited by budget, shifting focus from fixed daily spending to growth-oriented financial planning. The tool allows advertisers to simulate budget increase scenarios and preview potent...

Google Ads Tests New Promotional Budget Tools

Google Ads is testing a new Sales & Promotions Feature Bundle with Flighted Budgets, designed to help advertisers manage short-term campaigns with greater control and visibility during critical sales periods. The feature includes Campaign Total Budgets for predictable spending over 3-90 days and ...