Topic: browser restrictions

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  • Is PPC Measurement Broken? The Surprising Truth
    February 11, 2026

    Is PPC Measurement Broken? The Surprising Truth

    The digital advertising landscape has fundamentally shifted due to browser privacy features, which strip identifiers and limit cookies, making precise, click-level tracking no longer the default. Effective modern measurement requires adapting to partial data by combining methods like client-side ...

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  • Server-Side Tracking's Privacy-First Comeback
    October 24, 2025

    Server-Side Tracking's Privacy-First Comeback

    Marketers are increasingly adopting server-side tracking to improve data accuracy, ensure privacy compliance, and enhance website performance by processing data through their own servers before sending it to analytics platforms. Server-side tracking addresses limitations of traditional browser-ba...

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Related Topics

server-side tracking (2) offline conversions (1) automated bidding (1) performance optimization (1) consent management (1) measurement strategy (1) privacy compliance (1) ppc measurement (1)