Topic: offline conversions
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Google Ads Auto-Enables Store Visits, Raising Privacy Concerns
Google will automatically enable Store Visits as a primary conversion type with a preset value of $220 per visit starting October 8, which may inflate performance metrics without actual sales increases. Advertisers are notified that unless they opt out, this change will affect campaign reports an...
Read More » 7 Google Ads Tracking Issues Skewing Your Conversion Data
Accurate conversion tracking is essential for Google Ads success, as tracking failures lead to misallocated budgets, unreliable ROI, and poor optimizations. Duplicate conversions and cross-device tracking gaps distort performance metrics, requiring proper tag configurations and unified tracking s...
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Google Unveils Data Manager API for Developers
Google has launched a new Data Manager API to simplify how advertisers integrate their customer data directly with Google's AI advertising platforms, aiming to improve campaign measurement and targeting. The API consolidates multiple technical connection points into a single interface, reducing e...
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