Topic: browser restrictions

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  • Is PPC Measurement Broken? The Surprising Truth
    February 11, 2026
    85%

    Is PPC Measurement Broken? The Surprising Truth

    The digital advertising landscape has fundamentally shifted due to browser privacy features, which strip identifiers and limit cookies, making precise, click-level tracking no longer the default. Effective modern measurement requires adapting to partial data by combining methods like client-side ...

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  • Server-Side Tracking's Privacy-First Comeback
    October 24, 2025
    60%

    Server-Side Tracking's Privacy-First Comeback

    Marketers are increasingly adopting server-side tracking to improve data accuracy, ensure privacy compliance, and enhance website performance by processing data through their own servers before sending it to analytics platforms. Server-side tracking addresses limitations of traditional browser-ba...

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Related Topics

server-side tracking (2) offline conversions (1) automated bidding (1) performance optimization (1) consent management (1) measurement strategy (1) privacy compliance (1) ppc measurement (1)