Topic: brand keywords
-
Stop Uncontested Ads From Draining Your Holiday Budget
A major flaw in Google's auction system, the "Uncontested Google Ads Problem," causes advertisers to waste significant budgets by paying high costs even when no competitors are bidding. This issue leads to overpayment across brand terms, Shopping ads, and general keywords, as the system fails to ...
Read More » -
Consolidate Legacy SKAGs: Why & How to Upgrade
The outdated single keyword ad group (SKAG) structure is no longer effective, as Google's automation now rewards consolidated, data-rich ad groups for better performance and efficiency. Marketers should shift focus to strategic areas like enhanced conversions, offline conversion tracking, and int...
Read More »