Topic: holiday spending
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Australians to Spend 43% More This Black Friday Weekend
Australian consumers plan to spend 43% more this Black Friday weekend, with average expenditure rising to $324, reflecting increased confidence from both shoppers and retailers. Shoppers are adopting a more disciplined approach, with 58% setting spending limits, while retailers are enhancing stra...
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Holiday Discounts May Be Harder to Find This Year
Three out of four U.S. shoppers expect to pay more for holiday purchases, with many planning to reduce spending due to anticipated fewer discounts. Despite fewer promotions, sales increased year over year, suggesting strong consumer demand even without heavy discounting. Retailers are using leane...
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Stop Uncontested Ads From Draining Your Holiday Budget
A major flaw in Google's auction system, the "Uncontested Google Ads Problem," causes advertisers to waste significant budgets by paying high costs even when no competitors are bidding. This issue leads to overpayment across brand terms, Shopping ads, and general keywords, as the system fails to ...
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Google Urges Retailers: Use AI to Dominate Extended Holiday Sales
The holiday shopping season has extended from October to January, requiring retailers to adopt more strategic and prolonged engagement to capture consumer attention. Consumers are now more deliberate, with decreased impulse buying and increased research, emphasizing the need for retailers to leve...
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