Topic: brand discovery
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Master PESO Media for Generative Search Visibility
Generative AI search tools are fundamentally changing brand discovery, shifting focus from traditional search rankings to being credibly referenced across the digital landscape to appear in AI summaries. Success in this new paradigm relies on the integrated PESO model (Paid, Earned, Shared, Owned...
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TikTok Search Ads Double Purchase Rates
TikTok's Search Ads Campaign is proving highly effective, delivering double the overall purchase lift and significantly higher returns on ad spend compared to non-search ads. The platform's search ads connect with users during active intent, driven by a 40% year-over-year increase in searches and...
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AI's Rise in Shopping, But Search Still Reigns
AI is now the second most influential factor in consumer purchasing decisions, only behind traditional search engines, surpassing retailer sites and personal recommendations. Nearly half of consumers frequently use AI for shopping, with 80% expecting to rely on it more due to its ability to provi...
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Study: 37% of Consumers Now Start Searches with AI, Not Google
Over one-third of consumers now start searches with AI tools, driven by frustration with traditional engines and a shift toward a hybrid model where AI provides initial answers that users then verify. Trust in AI's clarity is growing, with most users finding its information superior, yet a large ...
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ChatGPT's Impact: What Every C-Suite Leader Needs to Know
By mid-2025, ChatGPT saw unprecedented adoption with an estimated 700 million weekly users, but this does not translate to increased referral traffic for brands, as value shifts to the AI's use in decision-making before direct brand interaction. Usage has shifted dramatically toward personal acti...
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