Topic: bid adjustments

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  • Master LinkedIn Targeting in Microsoft Ads
    January 6, 2026
    75%

    Master LinkedIn Targeting in Microsoft Ads

    LinkedIn profile targeting in Microsoft Advertising allows marketers to layer professional attributes like company or industry onto search campaigns, enhancing relevance when users are signed into Microsoft platforms. For non-search formats like Audience Ads, LinkedIn demographics help anchor rea...

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  • Google Ads Launches New Labs Hub for Experimental Features
    September 30, 2025
    65%

    Google Ads Launches New Labs Hub for Experimental Features

    Google Ads has launched a new Labs section, providing a centralized hub for marketers to explore and test experimental features before they are widely released. This initiative organizes early-stage tools like "missed growth opportunities" in one place, helping advertisers anticipate and adapt to...

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Related Topics

b2b advertising (1) observation mode (1) budget adjustments (1) performance max (1) google ads (1) audience overlap (1) platform updates (1) search campaigns (1)