Topic: automation features
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Microsoft PMax Upgrades: New Customer Goals & Enhanced Visibility
Microsoft Advertising has launched a new customer acquisition goal for Performance Max campaigns, allowing advertisers to prioritize and assign higher value to new customers for long-term growth. Enhanced transparency features now provide share of voice metrics and asset-level controls for Perfor...
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Aqara's Cordless Presence Sensor Lasts 3 Years on a Single Charge
The Aqara FP300 Presence Multi-Sensor operates for up to three years on two coin cell batteries via Zigbee, offering a cordless design for flexible placement and occupancy detection at $49.99. It uses passive infrared and 60 GHz radar to detect both moving and stationary people up to 20 feet away...
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Google Tests Pre-Built Campaigns for Faster Account Setup
Google is testing a streamlined feature that combines account creation with a pre-built campaign to help new advertisers launch faster and reduce initial setup complexity. This approach prioritizes speed and ease of use but may limit initial control over specific campaign settings and targeting p...
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Top Email Marketing Tools for 2025: Expert-Approved Picks
Mailchimp is a user-friendly email marketing platform ideal for beginners, offering a free tier for quick campaign setup and basic automation features. The platform is phasing out Classic Automations in 2025, requiring paid plans for workflow rebuilding, but provides prebuilt templates for common...
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B2B Marketers: Bridge the Small Business Confidence Gap Now
Small businesses are increasing marketing spending but face a confidence gap, with only 20% feeling very confident due to difficulties in measuring results and pressure to adopt new AI tools. B2B marketers can bridge this gap by offering tools with clear analytics, automation features, and flexib...
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Google Tables Shuts Down, Ending Its Airtable Rivalry
Google Tables, a work-tracking application launched in 2020, will be discontinued after December 16, 2025, and users are advised to migrate their data to Google Sheets or AppSheet. The tool originated from Google's Area 120 incubator and was designed for project management, IT operations, and oth...
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DJI Mini 5 Pro Unveiled: 1-Inch Sensor & Record Battery Life
The DJI Mini 5 Pro features a one-inch-type sensor for improved imaging and maintains a sub-250-gram weight, enhancing both quality and regulatory accessibility. It offers extended flight times of up to 36 minutes with the standard battery and 52 minutes with an optional extended battery, alongsi...
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Top 9 Smart Shades & Blinds for 2025 (Tested & Reviewed)
Finding the perfect window treatments requires balancing aesthetics, functionality, and smart technology, with custom-made options offering precision at a higher cost. Accurate measurements are critical for shades, with inside mounts providing a polished look and outside mounts offering flexibili...
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