Topic: automation control
-
Google & Microsoft PPC Updates: Asset Guidance, Ad Scheduling & Negatives
Google emphasizes that providing a wide variety of ad assets is crucial for ad eligibility, enabling the system to create relevant ads for diverse queries and formats. Google updated budget pacing for scheduled campaigns, allowing proactive spending up to the monthly cap within active windows, wh...
Read More » -
Apple to Discontinue Original HomeKit Support
Apple will discontinue support for the original HomeKit architecture on February 10, 2026, which may cause connected devices to stop working for users who haven't updated to the new Apple Home system. Users who rely on an iPad as their primary Apple Home hub must switch to a HomePod or Apple TV, ...
Read More » -
Google's Performance Max Now Offers A/B Testing (Beta)
Google has launched a beta A/B testing feature for Performance Max campaigns, allowing advertisers to directly compare different creative assets like images and headlines within automated campaigns. This tool addresses a key challenge by providing asset-level performance data, giving marketers gr...
Read More » -
Google's 2025 Review: The Future of PPC Revealed
Google's 2025 advertising updates were dominated by AI, driving automation and reshaping core platforms like Search, YouTube, and Performance Max toward a more visual, data-centric future. Key product launches focused on new ad placements in AI-powered search experiences and enhanced transparency...
Read More »