Topic: audience measurement
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Nielsen Tests Live Crowd Measurement in Super Bowl, Boosting Sports & News
Nielsen is launching a pilot program using wearable audio devices during major live events like the Super Bowl to more accurately measure group "co-viewing" audiences in places like sports bars and offices. This initiative addresses a long-standing measurement challenge and underscores the contin...
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Google Opens Olympic CTV Ads to Programmatic Bidding
Google now offers programmatic access to NBCUniversal's Olympic Winter Games advertising inventory through its Display & Video 360 platform, signaling a major shift in premium TV ad buying ahead of a busy 2026 sports calendar. This integration allows advertisers to combine Google's audience data ...
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