Topic: live events
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Elle Duncan Leaves ESPN to Host Netflix Live Events
Netflix has hired veteran ESPN host Elle Duncan as its lead live programming voice, signaling a major strategic push into live sports and events beyond its on-demand library. The company is building a portfolio of must-see live content, including a deal for MLB games, a revival of *Star Search*, ...
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Streaming's Single Point of Failure: Why Observability Is Non-Negotiable
The demand for flawless live streaming is critical, as even brief interruptions can severely damage brand reputation and cause significant financial losses, with high-impact outages costing an average of two million dollars per hour. Building a resilient infrastructure requires strategic investme...
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Eluvio's Global Sports League Wins Set Stage for IBC2025
Eluvio's Content Fabric platform is transforming sports broadcasting by enabling high-quality, low-latency streaming and direct-to-fan engagement through partnerships with major sports organizations. The platform supports over 500 live OTT streaming events with features like multi-view options, d...
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Nielsen Tests Live Crowd Measurement in Super Bowl, Boosting Sports & News
Nielsen is launching a pilot program using wearable audio devices during major live events like the Super Bowl to more accurately measure group "co-viewing" audiences in places like sports bars and offices. This initiative addresses a long-standing measurement challenge and underscores the contin...
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Follow Your Favorite Venues for Concert Updates on Spotify
Spotify now enables users to follow music venues in the app, providing personalized concert alerts and event calendars directly in their library for easy access. The platform updates its live event feed daily and allows immediate ticket purchases through partners like Live Nation and Ticketmaster...
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Destiny 2's Renegades Roadmap: Everything You Need to Know
Bungie has officially released the Destiny 2: Renegades roadmap, starting with a major content launch on December 2, 2025, including a new campaign, activities, and quality-of-life updates after a period of player anticipation. Key features in Update 9.5.0 include the Lawless Frontier campaign, a...
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NBC Sports Tracks Your Favorite Athletes in Real-Time
NBC Sports is launching a mobile app feature using AI and facial recognition to let fans watch a personalized, vertical feed focused on a single athlete in real-time, a technology first used outside Japan by Nippon TV. The system, called viztrick AiDi, allows production staff to easily track a pl...
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End Scalpers' Reign: A 2026 Internet Revolution
Scalpers use automated bots to buy high-demand items like tickets and collectibles, creating a predatory secondary market that inflates prices and excludes genuine fans. Effective countermeasures include legislation to cap resale prices, lottery systems with bot detection, and made-to-order model...
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3 Essentials for CTV Success in 2026
To succeed in the 2026 Connected TV (CTV) advertising landscape, brands must focus on creative innovation, advanced metrics, and automated campaign management to engage viewers effectively. Creative experimentation is becoming standard, with CTV enabling dynamic formats like shoppable ads and AI-...
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Netflix's Ad Revenue Hits $1.5 Billion in 2025
Netflix's advertising revenue has surged to $1.5 billion in 2025, with projections to reach $3 billion in 2026, signaling a major shift in its business model. The success is driven by its affordable ad-supported tier, which reaches over 94 million monthly viewers, and plans to introduce more soph...
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Horizon OS Update: Rebuilt Home, Windows 11 Link & More
The update enhances personalization with a customizable Home environment and mixed reality features, allowing users to pin apps and place interactive objects in their physical space. It introduces a rebuilt Horizon Central as a more vibrant social hub, supporting more users, faster navigation, an...
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Netflix's Strategic Push Into Interactive Content
Netflix is expanding beyond traditional streaming into interactive entertainment, aiming to enhance storytelling and create new forms of engagement through features like real-time voting during live events. The company is refining its gaming strategy with multiplayer party games accessible via sm...
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Gamers & Experts Drive Brand Growth in the Creator Economy
Gaming platforms and digital creators are helping brands authentically engage Gen Z through esports and social communities, with strategic influencer partnerships and brand safety measures. Creator-driven marketing empowers influencers to monetize independently via platforms like TikTok and Twitc...
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FAST Channels TV & Jay Walker Launch REVIVE: Culture-Driven Streaming
FAST Channels TV and REVIVE Media Group have partnered to launch REVIVE, a new free ad-supported streaming channel focused on authentic, culture-driven human stories. The channel will feature a diverse lineup of original series, documentaries, talk shows, and live events spanning entertainment, f...
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Brendan Carr's Controversial Statements
FCC Commissioner Brendan Carr's Senate testimony raised concerns over his use of veiled threats toward broadcasters and his potential application of outdated regulatory concepts to future internet governance. The competitive streaming landscape saw significant shifts, including YouTube securing t...
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Decoder: Nilay Patel on AI, CarPlay, and Tech's Future
The Decoder podcast team reflects on a year of growth, including launching a YouTube channel and an ad-free feed, and plans to expand video production and experiment with new formats. Host Nilay Patel discussed major themes from the past year, such as the implications of accessible AI and industr...
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