Topic: advertising revenue

  • Meta's New Chatbots Message You First to Boost Engagement

    Meta's New Chatbots Message You First to Boost Engagement

    Meta is testing AI chatbots on Messenger, WhatsApp, and Instagram that proactively message users based on past interactions, aiming to boost engagement but raising privacy and safety concerns. The chatbots will only initiate follow-ups after five user interactions within 14 days, with options to ...

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  • Google Promotes AI Overviews, Dodges CTR Query

    Google Promotes AI Overviews, Dodges CTR Query

    Alphabet executives avoided discussing the impact of AI Overviews on click-through rates and conversion, suggesting internal awareness of a trend where AI-generated summaries are experiencing lower click-through rates compared to organic search results. Despite 1.5 billion monthly users of AI Ove...

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