Topic: advertising efficiency
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Black Friday 2025: Higher Prices, Same Hype
Digital advertising costs rose significantly during Black Friday 2025, with overall spend increasing by about 17%, while total impressions declined, making visibility more expensive. Despite higher costs, user engagement remained strong, with click-through rates and total clicks increasing, indic...
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Optmyzr's 3-Year BFCM Study: Key Seasonality Adjustment Insights
A three-year study found that manual seasonality adjustments for Black Friday and Cyber Monday campaigns often reduce efficiency, as automated Smart Bidding systems already account for seasonal fluctuations without intervention. Using seasonality adjustments led to significantly higher cost-per-c...
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