Topic: brand reach

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  • YouTube Enhances Ad Targeting for Creators
    January 15, 2026
    60%

    YouTube Enhances Ad Targeting for Creators

    YouTube is upgrading its Promotions tool to allow creators to target potential viewers based on specific interests, not just basic demographics like age and gender. This interest-based targeting uses aggregated, anonymized data from user behavior to make paid promotions more efficient by reaching...

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  • Google Launches "Partner Match" for YouTube Ads
    December 2, 2025
    30%

    Google Launches "Partner Match" for YouTube Ads

    Google has launched Partner Match for YouTube, allowing advertisers to use anonymized third-party customer data to build precise audience segments for video campaigns. The tool matches hashed user information to YouTube accounts for targeting across several campaign types, though it excludes ad s...

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Related Topics

user data privacy (1) interest targeting (1) Data Privacy (1) update discovery (1) Global Rollout (1) mobile rollout (1) performance marketing (1) demographic targeting (1)