Topic: demographic targeting
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Behavioral Segmentation: The Key to True Personalization
Companies often rely on demographic data for targeting, but this overlooks behavioral factors that truly drive customer decisions and build lasting relationships. Behavioral segmentation, which groups audiences by shared motivations and actions, outperforms demographics by revealing why customers...
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Best Apps to Make New Friends in 2026
The rise of remote work and social isolation has fueled significant demand for friendship apps, which offer structured, digital platforms to build meaningful platonic connections. These apps serve diverse audiences, from remote workers to younger adults, and have seen substantial market growth wi...
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YouTube Enhances Ad Targeting for Creators
YouTube is upgrading its Promotions tool to allow creators to target potential viewers based on specific interests, not just basic demographics like age and gender. This interest-based targeting uses aggregated, anonymized data from user behavior to make paid promotions more efficient by reaching...
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