Topic: advertiser confusion

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  • Google AI Max: Exact Match No Longer Blocks Broad Match
    December 16, 2025
    75%

    Google AI Max: Exact Match No Longer Blocks Broad Match

    Google has clarified that ads cannot appear both above/below and within an AI Overview in the same auction; they are placed in one location or the other. Only broad match keywords or keywordless targeting are eligible for ad placement within AI Overviews, while exact and phrase match types are no...

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  • Google Expands Custom Segments for Display Campaigns
    November 26, 2025
    75%

    Google Expands Custom Segments for Display Campaigns

    Google is expanding Custom Segments for specific Display campaigns under the Personalized Ads policy starting December 12, offering new targeting options for previously restricted advertisers. The update has caused confusion, as experts note it may extend access to sectors like healthcare but lac...

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Related Topics

google ads (2) keywordless targeting (1) intent matching (1) Personalized Ads (1) ai max (1) user privacy (1) keyword match types (1) ai mode (1)