Topic: intent matching

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  • Dynamic Landing Pages: Best Practices, Pitfalls & Testing Tips
    May 14, 2025
    75%

    Dynamic Landing Pages: Best Practices, Pitfalls & Testing Tips

    Dynamic landing pages enhance PPC performance by personalizing content in real time, significantly boosting conversion rates when aligned with user intent. They excel in intent matching, CTA optimization, and quality score improvement but require specialized platforms and careful execution to avo...

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  • Google AI Max: Exact Match No Longer Blocks Broad Match
    December 16, 2025
    70%

    Google AI Max: Exact Match No Longer Blocks Broad Match

    Google has clarified that ads cannot appear both above/below and within an AI Overview in the same auction; they are placed in one location or the other. Only broad match keywords or keywordless targeting are eligible for ad placement within AI Overviews, while exact and phrase match types are no...

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Related Topics

ai mode (1) performance measurement (1) Personalization (1) broad match (1) Competitive Advantage (1) exact match (1) dynamic landing pages (1) ad eligibility (1)