Topic: ad networks
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Master Google's PMax Channel Performance Report
Google Ads has introduced a new Channel Performance report for Performance Max campaigns, providing long-requested transparency by showing a breakdown of results across different networks like Search and Display. The report offers two key views: an account-level summary and a detailed campaign vi...
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Apple Podcasts Adds Video to Rival YouTube and Spotify
Apple Podcasts is integrating full video capabilities, enabling users to seamlessly switch between watching and listening and positioning the platform to compete with services like YouTube and Spotify. The update is powered by Apple's HLS protocol, which improves streaming quality and unlocks new...
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