Topic: ad inventory expansion

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  • Spotify Opens Ad Space to Amazon and Yahoo
    October 2, 2025
    88%

    Spotify Opens Ad Space to Amazon and Yahoo

    Spotify is expanding its advertising reach by partnering with Amazon DSP and Yahoo DSP, enabling brands to programmatically purchase ad space across its extensive user base in multiple international markets. The company is enhancing ad effectiveness in Europe through a collaboration with ID5 for ...

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  • Google Eases AdMob Pharma Ad Restrictions
    December 20, 2025
    70%

    Google Eases AdMob Pharma Ad Restrictions

    Google will revise its AdMob policy in 2026 to allow programmatic prescription drug ads in specific international markets, removing its pre-certification mandate and shifting compliance responsibility to advertisers. The policy maintains strict prohibitions on ads for items like clinical trials, ...

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Related Topics

brand safety (1) policy update (1) first-party data (1) authorized buyers (1) programmatic advertising (1) pharmaceutical advertising (1) ad monetization (1) admob platform (1)