Topic: ad experience
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Viewers More Receptive as TV Ad Experience Improves, New Research Shows
Viewers are becoming more receptive to TV ads, especially on streaming services, due to improved ad experiences like shorter breaks and economic pressures to lower subscription costs. Financial concerns are a major driver, with two-thirds of viewers now preferring to save money over avoiding ads,...
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PPC Pulse: Google API, YouTube Shorts & LinkedIn Ads Updates
Google launched a Data Manager API to simplify the integration of offline conversion data into Google Ads, enhancing measurement and Smart Bidding for advertisers. YouTube introduced new ad features for Shorts, including comment sections and direct website links, to improve engagement and expand ...
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