Best MacBook deals to grab before Apple’s price hike

▼ Summary
– Apple raised Mac and iPad prices due to rising memory chip costs, making existing discounts more valuable.
– The 13-inch MacBook Air M5, previously $1,099, now starts at $1,299; a current $949.99 sale saves $350.
– Some retailers like Best Buy and B&H Photo have updated pricing, while Amazon and Costco still offer older, lower prices.
– The 14-inch MacBook Pro with M5 chip is on sale for $1,549.99, a $450 discount from Apple’s new $1,999 MSRP.
– Mac desktop deals include the M4 iMac base model at $1,149.99, saving $350 compared to the new $1,499 price.
Apple has quietly increased prices on Macs and iPads, citing the climbing cost of memory chips. The timing is notable: the change lands right in the middle of Amazon Prime Day, which means any existing discount on a MacBook Neo, MacBook Air, or MacBook Pro now looks like a far better value than it did just days ago.
Take the 13-inch MacBook Air M5 as a clear example. It originally started at $1,099 and is currently selling for $949.99 at Costco. Once Apple’s new pricing takes full effect, that same laptop will carry a retail price of $1,299. The original $150 discount effectively becomes a $350 saving compared to what Apple will soon charge.
There is no firm timeline for when all major retailers will update their pricing to reflect the increases. Best Buy and B&H Photo have already made the switch, but some older prices and even better deals are still lingering at Amazon. Costco’s member-only deals are listed as valid through June 26th or 27th. If you have been considering an Apple computer purchase, acting quickly may be your best bet. Below, we break down the best deals still available.
MacBook Neo deals
The base 256GB MacBook Neo is available for $589.99 at Amazon and Costco (in citrus color only). That was a modest $10 discount before, but with Apple raising the Neo’s base price to $699, it now represents a savings of $110. The 512GB version with Touch ID is $689.99 at both retailers, which is $110 off the new price. Best Buy still lists the base 256GB and 512GB models at the old prices of $599 and $699 respectively, at least shielding buyers from the $100 increase for now.
MacBook Air deals
The base 13-inch MacBook Air with an M5 chip, 16GB of memory, and 512GB of storage is $949 at Amazon, Best Buy, and Costco. That is a significant drop from the $1,299 Apple now charges, though Costco requires a membership. The 13-inch Air with two additional GPU cores and 1TB of storage is $1,149.99 at Amazon, which is $449 less than the new price. The 15-inch Air with the same base 16GB/512GB configuration is also on sale for $1,149.99 at Amazon, Best Buy, and Costco, saving you $350.
The MacBook Air remains Apple’s best all-around laptop. Its combination of performance, battery life, and portability is still unmatched. At $949 or $1,149, you are getting a machine that should last you the better part of a decade for what is now a genuinely excellent deal.
MacBook Pro deals
The base 14-inch MacBook Pro with an M5 chip is a personal favorite for anyone doing regular content creation who cannot justify the higher M5 Pro or M5 Max prices. It is currently $1,549.99 at Amazon, Best Buy, and Costco, which is $450 off Apple’s new MSRP. The 2026 base model comes with 16GB of RAM, 1TB of faster storage, and plenty of ports. It is the ideal step up from a MacBook Air, but at Apple’s new price of $1,999, it becomes far less attainable.
For the higher-end models, here is what each base configuration now costs compared to Apple’s updated pricing:
- 14-inch MacBook Pro with M5 Pro (15-core CPU / 16-core GPU, 24GB, 1TB): $2,049.99 at Amazon and Best Buy ($449 off the new price of $2,499)There are many configurations available with RAM and storage upgrades that climb to extreme amounts. Even the base models listed above, however, are excellent machines.Mac desktop dealsThe M4 iMac from 2024 is rising from $1,299 to $1,499. You can still find the base model with an 8-core M4 chip, 16GB of memory, and a 256GB SSD in various colors for $1,149.99 at Amazon, Best Buy, and Costco, which is $350 off the new price. The 10-core M4 iMac with four Thunderbolt 4 ports instead of two is $1,349.99 at Best Buy and Costco, also $350 less than Apple’s updated pricing.Updated June 26th to reflect that some retailers have already transitioned to Apple’s new pricing. Removed or struck deals and old pricing that are no longer available. Headline updated.





