Best 4K TV Deals for Prime Day: LG, Samsung & More

There are three golden windows for buying a new TV: the weeks before the Super Bowl, Black Friday, and right now during Amazon Prime Day. With many 2026 models now on shelves, some of the newest sets are seeing discounts, but the most compelling deals are overwhelmingly on last year’s televisions.

Don’t let FOMO steer you wrong. The gap in picture quality between budget sets and flagship models is narrower than ever, and the same holds true for year-over-year improvements. The industry has poured immense energy into high-end RGB LED TVs like the Sony Bravia 7 II. While the technology is intriguing, its real-world performance isn’t a massive leap over the LED TVs from 2025. In fact, last year’s OLEDs can still outperform many of the new RGB LED models. We are living in a golden age of television technology, and the Prime Day sale offers a wealth of excellent choices. Below are the sets I believe are the best bets right now, along with a few discounts on streaming devices.

The Best 4K TV Deals

The 65-inch size remains a sweet spot for most living rooms, and the TCL QM6K is a steal at $527.99 from Walmart (just $2 more at Best Buy if you prefer). This is an especially strong pick for budget-minded gamers, as it supports high refresh rates up to 4K/144Hz with a PC (or 1080p at 288Hz) with VRR and low input lag. It won’t match the brightness of TCL’s pricier models, but in a room where you can control the light, it delivers enough punch for movies or gaming.

For those chasing reference-level picture quality, the Sony A95L is a 77-inch QD-OLED that remains a benchmark. It’s currently 23% off, landing at $3,498 at Walmart and $3,499 at Best Buy. Thanks to Sony’s industry-leading processing, this set offers incredible image quality and has been a multi-year winner of the Value Electronics TV Shootout. If you want one of the best televisions ever made, this is the lowest price we have tracked.

If you need a bigger, brighter screen, the 75-inch Hisense U8QG is available for $1,299 at Amazon and Best Buy. For those who want to go truly massive, Best Buy has the 100-inch model for $2,220, a jaw-dropping price for a TV that size. When I reviewed the 65-inch version last year, it was the brightest TV I had ever tested, hitting over 5,000 nits from a small window. This makes its HDR performance exceptional, with specular highlights that pop vividly, and it handles ambient light better than most. The U8QG also offers excellent gaming support, including AMD FreeSync Premium Pro VRR with a refresh rate up to 165Hz, Dolby Vision gaming, and smooth motion handling. The only catch is it has three HDMI 2.1 ports, with the fourth connection being a USB-C DisplayPort, so it’s not ideal if you need to connect four HDMI sources.

The Best Streaming Device Deals

Amazon Prime Day almost guarantees deep discounts on Amazon’s own hardware, including the newly updated Amazon Fire TV Stick HD, now just $15.99 (54% off its usual $34.99 price). This refreshed 1080p streaming stick is noticeably smaller in both width and volume, making it less obtrusive in your TV’s HDMI port. It can now be powered directly by a TV’s USB port, eliminating the need for an outlet or power strip. It also runs the new Fire TV OS, which is far better organized and noticeably faster than before. Because it’s limited to 1080p resolution, it’s best suited for a secondary or smaller TV where the lower detail won’t be a drawback.

Meanwhile, Google TV OS has emerged as one of the best smart TV platforms. If your television is stuck with a clunky built-in OS like Samsung’s Tizen (I understand the frustration), the Google TV Streamer 4K is the perfect upgrade, especially if you’re invested in the Google smart home ecosystem. It is currently available for $74.99, the lowest price we have ever seen.

Update, June 24th: Adjusted prices and availability.