Apple Reportedly Slashes iPhone Air Production Due to Weak Sales
▼ Summary
– Apple plans to reduce iPhone Air production by one million units due to disappointing sales, according to Mizuho Securities.
– iPhone 17 Pro and Pro Max models are selling better than their predecessors, while the standard iPhone 17 is significantly outperforming the iPhone 16.
– Apple will increase production of all other iPhone models by two million units, raising the total 2026 forecast from 88 million to 94 million units.
– The iPhone Air sold out quickly in China despite lower-than-expected sales in Western countries, while Samsung canceled its rival Galaxy S25 Edge due to poor sales.
– Mizuho Securities also shared details about Apple’s upcoming first foldable iPhone and other future devices in the same report.
Apple is reportedly scaling back production of its iPhone Air model following a sales performance that has not met internal expectations. This information comes from an analysis by Mizuho Securities in Japan, which cites weaker-than-anticipated demand for the device. The adjustment in manufacturing plans highlights a shifting dynamic within Apple’s current smartphone lineup.
Interestingly, this production cut for the iPhone Air contrasts sharply with the performance of other new models. According to the same report, sales of the iPhone 17 Pro and iPhone 17 Pro Max are outpacing their predecessors from the same period last year. The standard iPhone 17 model is also described as a major commercial success, significantly outperforming the previous iPhone 16 generation.
To address the market’s response, Apple intends to reduce iPhone Air production by approximately one million units for this year. In a strategic pivot, the company plans to ramp up manufacturing for all other iPhone models by a combined two million units. This reallocation of resources has led to an increase in the overall production forecast for the iPhone 17 series. The initial projection of 88 million units for the start of 2026 has been revised upward to 94 million units.
The challenges facing the iPhone Air appear to be part of a broader trend in the market for similar devices. In a related development, Samsung has allegedly canceled plans for a successor to its Galaxy S25 Edge, a handset seen as a direct competitor to the iPhone Air. This decision was also attributed to disappointing sales figures. Despite these headwinds in Western markets, the iPhone Air reportedly experienced a different reception in China, where initial stock sold out within hours of its release.
The Mizuho Securities report that contained these production details also offered a glimpse into Apple’s future product pipeline. It included preliminary information about the company’s first foldable iPhone, alongside details on other upcoming devices, signaling that Apple continues to invest heavily in next-generation mobile technology.
(Source: Mac Rumors )
