iRobot’s newest floor cleaner skips the robot tech

iRobot has taken an unexpected turn, unveiling its first-ever non-robotic floor cleaner. The new $399 Roomba Electro Plus is a 5-in-1 hard-floor device that vacuums, mops, and disinfects, but requires a human hand to operate. Alongside this launch, the company introduced five updated Roomba robot vacuums for the U.S. market, featuring greater suction, more compact designs, and lower price points. These models largely supersede the lineup that debuted in 2025.

The Electro Plus is purpose-built for hard surfaces, placing it in direct competition with manual wet-dry floor cleaners from Dreame, Roborock, and others. Its standout feature is the ability to transform standard tap water into a commercial-grade disinfectant through electrolysis, a process that kills 99.9% of bacteria, viruses, fungi, and other germs while remaining safe for children and pets. The cordless vacuum-mop includes a self-cleaning roller mop and a motor that assists propulsion, reducing the physical effort needed. Its charging dock washes and dries the mop with hot water and hot air, though users must still drain, clean, and refill the water tank themselves.

According to iRobot chief engineer and vice president Adam Pope, the Electro Plus responds directly to customer demand. “If they have a mess that they want to clean up, maybe they want to do that quickly with this type of handheld product,” he told The Verge. “Personally, I love that I can sanitize my bathroom and kitchen with it and let the Roombas take care of the rest of the house.”

The electrolyzing technology behind the Electro Plus comes from iRobot’s parent company, Picea, which acquired iRobot earlier this year following its bankruptcy. Picea had previously served as iRobot’s ODM and manufactured the lidar-based Roomba line introduced in 2025.

On the robotic front, iRobot launched five new Roomba models for the U.S. that were first announced in Europe in May. These are largely incremental upgrades paired with significant price reductions. The Roomba Max 715 Vacuum Robot with Auto Empty Dock ($699.99) improves on the Max 705 ($899.99) by boosting suction from 13,000Pa to 30,000Pa, while retaining dual rubber roller brushes with anti-tangle tech, lidar navigation, and AI-powered obstacle detection.

The midrange Roomba Plus 575 Combo Robot with AutoWash Dock ($799.99) replaces the Roomba 505 ($999.99) and is nearly half the size, thanks to a new dual-lidar sensor. Pope explains this allowed iRobot to pack more technology into a smaller footprint. With 9 cm of clearance and a narrower width, the 575 should slide more easily under furniture and cabinets. It features dual spinning mop pads, 20,000Pa suction, hot-water mop washing and drying, an onboard water tank, and a camera for AI-powered obstacle and dirt detection. A Smart Scrub function enables back-and-forth cleaning over dirty spots, and the robot can now climb thresholds up to 35mm.

The Roomba Plus 515 Combo Robot ($699.99) offers similar functionality to the 575 but with lower threshold clearance, slightly reduced suction, and no camera, meaning it lacks AI-powered obstacle or stain detection. The entry-level Roomba Plus 415 Combo Robot ($599.99) replaces the Roomba 405 ($799.99), adding increased suction, anti-tangle brush tech, and extendable mops. It does not include an onboard water tank or hot-water mop washing.

Notably absent from the U.S. lineup are the Roomba Plus 615 and Roomba 675 roller mop models, as well as the budget Roomba 115 Combo, which remain available in other markets. All new models are available for preorder starting today, July 7th, on irobot.com.