Ford’s $30,000 electric truck: a full look at its major EV reboot
▼ Summary
– Ford is abandoning its unsuccessful F-150 Lightning and redesigning its approach with a new Universal Electric Vehicle Platform.
– The first vehicle from this platform will be a $30,000 electric truck, prioritizing efficiency and profitability.
– The new electric truck is scheduled for a 2027 reveal, and Ford plans to produce a family of low-cost EVs in Kentucky.
– Observers have spotted a heavily camouflaged prototype that appears even smaller than the Ford Maverick.
Ford’s ambitious electric vehicle strategy is entering a crucial new chapter, one that starts with a complete pivot away from the F-150 Lightning. After that high-profile model failed to gain the traction the company had hoped for, the automaker is starting over with its new Universal Electric Vehicle Platform.
The centerpiece of this reboot is a $30,000 electric pickup truck designed with two clear priorities: maximum efficiency and genuine profitability. Ford plans to unveil this model in 2027, but the vision extends well beyond a single vehicle. The company intends to produce an entire family of affordable electric vehicles at its Kentucky assembly plant, signaling a long-term commitment to the low-cost EV segment.
Early prototypes are already generating buzz. A heavily camouflaged version of the truck has been spotted during testing, and observers have noted that it appears even more compact than the Ford Maverick. That smaller footprint is a deliberate choice, reflecting a shift away from the massive, expensive battery packs that weighed down the Lightning’s value proposition. For Ford, this isn’t just a new truck. It’s a fundamental rethinking of how to build an EV that works for both the buyer and the bottom line.
(Source: The Verge)
