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Google adds Promotion Mode, expands Smart Bidding Exploration
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Agentic Commerce: New Google Ads Rules
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AI Skills: The New Frontier in Marketing Automation
Skills are compact file collections (like a folder with…
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11 Common PPC Errors Found in B2B Audits
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Ginny Marvin: AI Max, Search Ads & Advertiser Priorities After GML
Advertisers do not need AI Max enabled for ads…
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Is Your Brand Campaign Ready for AI Max?
AI Max relies on strong conversion tracking, offline conversion…
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Google launches Performance Max asset testing tools
Google has expanded Performance Max experimentation tools, allowing advertisers…
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Stop guessing your PPC budget split
The ideal split between brand awareness and conversion-focused PPC…
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ChatGPT Ads Data Reveals Your Competitors’ Secrets
ChatGPT Ads currently offer no competitive intelligence tools, leaving…
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Unify Marketing Data to Unlock AI Agent Potential
The main challenge in PPC management is the "data…
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How Customer Match gives you an edge in Google Ads
Uploading your first-party customer list to Google Ads, even…
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Google Launches New Ads Help Doc on Invalid Click Credits
Google released an updated help document for its Invalid…
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Google tests healthcare ads within AI Mode
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Google Ads updates terms of service for July 2026 rollout
Google's revised Ads Terms of Service, effective July 1st,…
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Fix Google Ads Smart Bidding Using a Conversion Framework
Many Google Ads accounts have a conversion tracking problem…
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Google Expands Data Manager API with GMP Event Ingestion
Google's Data Manager API now supports sending offline conversion…
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Why Your B2B PPC Metrics Are Misleading You
Tracking multiple primary conversion actions can inflate metrics like…
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Performance Max vs. Separate Campaigns: Which Performs Better?
The choice between Performance Max and separate campaigns depends…
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Google Launches Real-Time Policy Reviews for Faster Ad Approvals
Google has introduced Real-Time Policy Reviews for Responsive Search…
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Google’s new AI ads turn marketing into conversations, not clicks
Google is redefining digital advertising around intent prediction and…
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