Google Ads Unveils New AI Max Campaign Reporting
▼ Summary
– Google has introduced deeper reporting for Search AI Max campaigns to provide advertisers with better visibility into AI-driven reach expansion.
– Two new metrics are now available at the all keywords level: AI Max expanded matches and AI Max expanded landing pages.
– AI Max expanded matches track traffic from broad-match keywords generated by AI based on advertiser-added keywords.
– AI Max expanded landing pages measure traffic from search queries triggered by landing pages or assets, not just keywords.
– These updates offer more data to evaluate the value of AI-generated clicks and improve understanding of how AI Max interprets PPC campaigns.
Google has introduced enhanced reporting features for its Search AI Max campaigns, offering advertisers unprecedented insight into how artificial intelligence broadens their advertising reach. This update provides a clearer window into the automated expansion strategies that drive traffic beyond manually selected keywords and assets.
Advertisers now have access to two new metrics at the all-keywords level. The first, AI Max expanded matches, reveals traffic originating from broad-match keywords that the AI generates based on the advertiser’s existing keyword list. The second, AI Max expanded landing pages, tracks traffic from search queries activated by landing pages or other assets, even when those queries fall outside the scope of the advertiser’s specified keywords.
Previously, advertisers could monitor which search terms were generated by AI Max and identify the landing pages users visited. These new metrics take transparency a step further, illustrating precisely how Google’s AI repurposes both keywords and assets to produce incremental traffic. This allows marketers to better understand the mechanisms behind AI-driven campaign expansion.
The bottom line is clear: advertisers gain deeper visibility into how AI Max interprets and executes pay-per-click campaigns. With more granular data, businesses can more accurately assess whether the clicks delivered by the system align with their goals and represent genuine value. This update marks a significant step toward demystifying AI-powered advertising and empowering users with actionable insights.
This development was first brought to light by Aleksejus Podpruginas, a senior Google Ads campaign specialist at Teleperformance.
(Source: Search Engine Land)
