Topic: ai metrics
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Google Ads Unveils New AI Max Campaign Reporting
Google has launched new reporting features for its Search AI Max campaigns, providing advertisers with greater transparency into how AI broadens their ad reach. The update introduces two metrics: AI Max expanded matches and AI Max expanded landing pages, which track traffic from AI-generated keyw...
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5 Must-See AI Search Stories: September 2025 Update
SEO remains essential in an AI-driven search landscape, requiring a strategic, brand-conscious, and user-first approach to maintain competitiveness. Google continues to dominate search despite the rise of generative AI and answer engines, though AI overviews are reducing click-through rates and c...
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62% of B2B CMOs Unprepared for AI Competition, Report Finds
A majority of B2B marketing leaders feel unprepared to compete against AI-enabled challengers, citing a lack of necessary skills, budget, or resources. Traditional marketing channels are rapidly losing effectiveness, with B2B website traffic plummeting and AI sources projected to drive a signific...
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AEO Trends 2026: How Answer Engines Are Changing SEO
AI-powered answer engines like ChatGPT are transforming search, forcing brands to adopt Answer Engine Optimization (AEO) to ensure their content is cited in AI-generated answers and avoid invisibility. Effective AEO requires answer-first content, local page optimization, and entity consistency to...
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Ship or Shut Up: AI Deployment Is Now the Metric That Matters
OpenAI’s Sébastien Bubeck and investor Jason Lemkin have drawn a new line in the sand: if your team hasn’t shipped functional AI by mid-2025, you’re not iterating, you’re falling behind. The message is clear: stop theorizing. Start deploying.
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