Kodak’s New Point-and-Shoot Replaces Disposables
▼ Summary
– Kodak has released the EC35, a $35 point-and-shoot film camera designed to replicate the disposable camera aesthetic while being reusable.
– The camera features minimal specs: a 24mm acrylic lens with a fixed f/10 aperture, 1/100 shutter speed, automatic flash, and manual wind/rewind.
– Unlike disposables, the EC35 is refillable with standard 35mm film, includes a slide lens cover, and comes in seven color options.
– The camera targets Gen Z’s growing interest in analog photography, as younger users prefer classic film aesthetics over processed smartphone images.
– Kodak and Fujifilm are expanding their beginner camera lines, indicating film photography is a lasting industry trend.
Kodak has quietly dropped a new entry-level film camera that could change how casual shooters think about analog photography. The Kodak EC35 point-and-shoot is available now for just $35, making it one of the most affordable reusable 35mm cameras on the market. While its specs are deliberately bare-bones, that simplicity is exactly the point. For anyone chasing that disposable camera look without the waste of tossing a whole unit after 27 exposures, this might be the perfect middle ground.
The EC35 strips photography down to its essentials. It features a 24mm acrylic lens with a fixed f/10 aperture and a 1/100 shutter speed , essentially the same formula found in popular disposables like Fujifilm’s QuickSnap series. There is a built-in automatic flash, which you will want to use given that tiny aperture. The camera also relies on manual film wind and rewind, adding a tactile element to the shooting experience. It runs on a single AAA battery, included in the box, alongside a starter roll of 35mm film.
Where the EC35 pulls ahead of a disposable is in reusability. You can load fresh rolls of 35mm film as you go, extending your shooting session indefinitely. A slide cover protects the lens when the camera is stowed, preventing accidental exposures in your pocket. The camera also comes in a lineup of vibrant color options: Midnight Black, Vanilla White, Butter Yellow, Lavender, Powder Blue, Blush Pink, and Avocado Green. Several of those shades have already sold out, so buyers interested in a color other than black should move quickly. Even the neutral options feature tasteful accent details.
It is no coincidence that the EC35’s palette reads like a pastel dream. Kodak is clearly targeting Gen Z, a demographic that has embraced analog photography with genuine enthusiasm. The hyper-processed look of smartphone images has lost its appeal for many younger shooters, and low-cost film cameras offer an easy, authentic path to a more classic visual aesthetic.
Kodak and Fujifilm are both investing heavily in entry-level film cameras, a clear signal that the analog revival is more than a fleeting trend. The EC35 is a smart, affordable entry point for anyone curious about shooting film without committing to expensive gear or single-use waste.
(Source: Gizmodo.com)
